Your Gym
Is Probably
Profitable.
You Just
Can't Prove It.
Most gym owners are great coaches. Finance? That's a different workout. I find where the margin is hiding — and show you exactly what to fix.
We'll talk through your numbers, figure out where the gaps are, and decide together if the audit is the right next step. No pitch. No pressure.
Already know you want the audit? Skip straight to booking — £497 →
I sat down one afternoon and did the maths on hours worked versus money taken home. The gym was busy, members were happy, revenue was coming in. But when I divided what I was paying myself by the hours I was putting in — it was roughly minimum wage. As the owner.
- Full P&L, payroll %, and pricing review
- Top 3 profit leaks with specific numbers attached
- Written report + 60-min Zoom walkthrough
- Prioritised action plan — what to fix first
money-back guarantee
I'm Not an Accountant
Who Learned About Gyms.
It's the Other Way Round.
I built and ran a CrossFit gym for 10 years before selling it. I know what it's like to have a packed morning class, coaches you actually rate, members who love the place — and still not be able to pay yourself properly.
When I started tracking properly — not just leads and class numbers, but the actual financial detail — it was like finally tracking my macros. Once I could see everything, everything started improving. More clarity, better decisions, significantly more profit.
The problem was I figured that out after years of doing it wrong. That's the gap I'm here to close for you.
"I'm not here to file your accounts once a year and disappear. I'm here to make sure you actually understand what's happening in your business — and get paid properly for running it."
UK CrossFit box
experience
playbook copy-pasted
It's Not That You're
Bad at Business.
It's a Visibility Problem.
Most gym owners have a rough sense that something's off. They just don't know which numbers, by how much, or what to actually do about it.
Your accountant isn't going to tell you. They're filing your annual return — not watching your payroll percentage creep past 45% month by month.
The coaching frameworks out there are built for American gyms. UK VAT, HMRC, and the way costs sit here are a completely different thing.
And it's fixable — once you can see it.
Sound familiar?
This isn't a you problem. It's a visibility problem. And it's fixable.
Simple.
No Ongoing Commitment.
The free call is first. We talk through where you are and whether the audit makes sense. If it doesn't, I'll tell you. If it does, we book it and get started.
Free 20-min call
We talk through your gym — size, revenue, what you think the problem is. No pitch. I just need to know enough to know if the audit will actually help you.
Book below · FreeYou share your numbers
Last 3 months of P&L, a rough cost breakdown, what you're paying yourself. No spreadsheet skills needed — I'll work with whatever you've got. Takes about 20 minutes.
After the call · £497Audit report + Zoom
Written report within 5 working days — your top profit leaks with real numbers, and a prioritised fix list. Then a 60-min Zoom to walk through it together.
Within 5 working days
The Gym
Profit Audit
A clear picture of where your money's going, what's leaking profit, and what to fix first. Most gym owners find improvements they can act on the same week.
Built for Independent UK Gym Owners.
Not Everyone.
- ✓ You own or operate a CrossFit box, PT studio, or functional fitness gym in the UK
- ✓ Revenue is coming in but you're not sure how much is actually profit
- ✓ You're paying yourself inconsistently — or not at all
- ✓ You've got 50–200 members and feel like the money should be working harder
- ✓ You want real numbers and specific actions — not generic business advice
- ✓ You suspect you have members still on old pricing and want to know what that's costing you
- ✕ You're based outside the UK
- ✕ Your gym is actively losing money — you need a turnaround specialist, not a profit audit
- ✕ You want someone to file your accounts — that's what your accountant is for
- ✕ You're not willing to share your actual numbers
- ✕ You're looking for a magic fix with no follow-through on your part
"If the yes column sounds like you — a 20-minute call costs nothing and tells us everything we need to know."
Book a Free Call →
Find £2,500 in Profit Improvements
in 30 Days — or Your Money Back.
If I can't identify at least £2,500 in profit improvements or cost savings in your audit, you get your £497 back in full. No awkward conversation. No small print. That's how confident I am that the visibility alone changes things.
Most gym owners find considerably more than that — grandfathered membership rates and payroll creep alone typically account for £3,000–£8,000 in annual leakage that's been sitting there unnoticed.
Applies to the £497 Gym Profit Audit. Requires timely sharing of financial data and good faith engagement with the findings.
Start With a
Free 20-Minute Call
We talk through your gym, your numbers, and where you think the gaps are. No pitch. No pressure. If the audit is the right next step, we book it. If it isn't, I'll tell you that too.
Book a Free Call →
20 minutes · Free · UK gym owners only
The audit is booked on the call if it's the right fit —
£497 · 5-day turnaround · Money-back guarantee
Already certain? Book and pay for the audit directly — £497 →
