About Us
At The Fitness CFO, we know running a boutique gym is about more than reps and revenue—it’s about building a community, delivering exceptional experiences, and creating a sustainable future for your business. That’s why we bring a unique blend of fitness passion and financial expertise to the table.
With nearly a decade of experience owning and operating a CrossFit gym—and over 25 years in accounting—we’ve walked in your shoes. We understand the victories, the challenges, and the late nights. This firsthand knowledge, combined with our deep financial acumen, allows us to offer gym owners tailored solutions that deliver measurable results.
Our Mission
Empowering gym owners to master their finances, achieve profitability, and build thriving fitness communities by providing education, real-time financial tools, and collaborative mentorship.
Why Choose The Fitness CFO?
- Experience You Can Trust: We’ve lived it—running a gym, meeting payroll, and balancing books.
- Financial Tools That Work: From intuitive dashboards to cash flow strategies, we deliver actionable insights.
- Purpose-Driven Support: We’re not just about numbers; we’re here to help you build the gym and life you envision.
Our Core Values
- Better Every Day: Growth is a journey—for your members and your business.
- Collaboration: We partner with you to align your finances with your goals.
- Integrity: Clear, honest guidance you can rely on.
- Purpose: We lead with “why” to ensure every decision drives meaningful impact.
- Community Impact: Helping gym owners succeed so they can change lives.
What We Offer
Whether it’s refining your pricing strategy, identifying hidden profit opportunities, or creating an annual budget that works, we give you the tools and education to succeed. Our services include:
- Financial mentoring tailored to boutique gyms.
- Advanced dashboards to simplify and visualize your numbers.
- Proven strategies to maximize profitability while maintaining your values.
Ready to take your gym to the next level?
At The Fitness CFO, we believe that success isn’t just about the bottom line; it’s about thriving in your business while creating real impact. If you’re ready to master your finances and take your gym to the next level, we’re here to help.